Power of Reviews in the Food Industry: How Consumer Reviews Influence Purchase Decisions It's a Friday night in New York City, and you're craving Italian. Do you head to the old neighborhood spot you've driven to a hundred times, or do you pull out your phone and dive into the confusing sea of star ratings and user comments? If you are like most Americans, those glowing five-star raves or scathing one-star warnings will tip the scales. In today's digital marketing age, consumer...
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