Global Market Trends Driving the Adoption of Cool Roof Coatings The Cool roof coatings are protective and energy-efficient coatings applied to roofing surfaces to limit heat buildup and increase outdoor durability. They perform by reflecting solar energy rather than absorbing it into the roof body. A major cause of roof damage is thermal stress, where repeated heating causes weakening, warping, and surface cracking. Cool coatings slow this process by...
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