Meta ads have significantly changed even in the last year, a shift not driven by marketers. The platform itself has shifted. Meta has moved from offering helpful tools to actively running campaigns through AI-led systems, and that change affects how brands plan, measure, and manage paid media.
At the center of this shift is Meta Platforms’s decision to make automation the default rather...
English
Arabic
French
Spanish
Portuguese
Deutsch
Turkish
Dutch
Italiano
Romaian
Portuguese (Brazil)
Greek