Destination Spas vs. Urban Wellness Centers: Diverging Business Models and Customer Bases The global spa market, valued at USD 70.39 billion in 2024, is poised for transformative growth, expanding from USD 78.24 billion in 2025 to an estimated USD 211.49 billion by 2034, reflecting a robust compound annual growth rate of 11.7% over the forecast period. This surge is being propelled by a fundamental shift in consumer behavior—where wellness is no longer a luxury but a core...
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