Ecommerce Search Personalization: From Intent Detection to Conversion Search is one of the most powerful yet underestimated drivers of revenue in ecommerce. When a user uses the search bar, they are not browsing casually. They are expressing intent. This makes search one of the highest conversion touchpoints in the entire customer journey.
However, many ecommerce businesses still rely on basic keyword-based search systems that fail to understand user intent. The...
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