How Brands Are Using NFT Marketplaces to Redefine Digital Ownership The rise of blockchain technology has revolutionized the way brands interact with their audiences, with NFTs emerging as a pivotal tool for redefining digital ownership. Non-fungible tokens, or NFTs, offer verifiable proof of authenticity and ownership for digital assets, ranging from artwork to music, virtual real estate, and branded collectibles. For businesses, this innovation opens new...
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