United States Biscuits Market Size and Forecast (2025–2033)

According to Renub Research U.S. biscuits market, valued at US$ 20.95 billion in 2024, is expected to see steady expansion through the coming decade. With an anticipated CAGR of 4.62% from 2025 to 2033, the market is projected to reach US$ 31.43 billion by 2033. The rising preference for healthier snacks, premium product offerings, and experimental flavors is reshaping the American biscuit landscape. From gluten-free and organic biscuits to high-fiber, protein-enhanced options, shifting dietary patterns are opening new avenues for manufacturers and investors across the country.

The United States Biscuits Market Forecast Report analyzes the industry across multiple segments—Product, Type, Source, Distribution Channel, Region, and Company Performance—offering deeper insight into emerging trends and long-term opportunities.

United States Biscuits Market Overview

In the United States, biscuits differ from the crisp cookie-style biscuits common in Europe and Asia. American biscuits are soft, flaky baked items closely resembling scones or bread rolls. Prepared with flour, baking powder, butter, and milk, they deliver a light, airy texture that has become a staple in American cuisine. Traditionally, biscuits are served alongside breakfast dishes, used as a comforting bread alternative, or paired with butter, jams, and rich gravies.

Their versatility has helped biscuits maintain relevance in both homes and restaurants. They remain classic companions in Southern-style meals, frequently served with fried chicken, sausage gravy, eggs, or used as the base for hearty breakfast sandwiches filled with ham, bacon, or cheese. The market has also broadened through the introduction of health-focused variants such as whole-grain, gluten-free, and high-protein biscuits.

Furthermore, the convenience food boom has fueled the popularity of frozen, refrigerated, and ready-to-bake biscuit formats. Whether consumed as a homemade breakfast item, a quick restaurant side, or a grab-and-go snack, biscuits continue to evolve in line with America’s dynamic food culture.

Request a free sample copy of the report:https://www.renub.com/request-sample-page.php?gturl=united-states-biscuits-market-p.php

Growth Drivers in the U.S. Biscuits Market

1. Rising Demand for Healthy and Functional Biscuits

Health-conscious Americans are increasingly opting for snacks that offer nutritional value rather than empty calories. This shift has boosted demand for whole-grain, high-fiber, gluten-free, plant-based, and protein-infused biscuits. Innovative brands are integrating natural sweeteners, organic ingredients, probiotics, and vitamins to appeal to fitness-oriented and wellness-driven consumers.

Companies launching creative better-for-you options are gaining traction. For instance, in February 2023, Sweet Loren’s introduced gluten-free breakfast biscuits containing 19 grams of whole grains, 4 grams of protein, and 3 grams of fiber, fortified with B vitamins. Their ingredients are plant-based, Non-GMO Project verified, and free from major allergens, positioning them well for the fast-growing healthy snacks category.

2. Growing Market for Premium and Indulgent Biscuits

Alongside health foods, the U.S. market is witnessing rising enthusiasm for premium and indulgent biscuits. Consumers are willing to spend more on gourmet flavors, artisanal textures, and unique combinations—especially products that feel luxurious, global, or limited edition. Chocolate-coated biscuits, nut-filled varieties, and decadent flavors such as salted caramel or matcha appeal to consumers looking for elevated snacking experiences.

Brands are capitalizing on this trend. In November 2024, Bimbo Bakeries USA expanded its Entenmann’s line with Big Chunk cookies in chocolate, salted caramel chocolate, and mint chocolate. These cookies, individually wrapped for convenience, blend premium taste with modern packaging, reinforcing the growth of the indulgent snacks segment.

3. Expansion of E-commerce and Convenience Retail

E-commerce platforms and convenience stores are transforming how Americans buy biscuits. Online channels—especially subscription-based services and direct-to-consumer models—enhance accessibility, offer bulk savings, and cater to consumers who prefer doorstep delivery.

Meanwhile, the rapid expansion of convenience stores supports the demand for single-serve biscuit packs and portable snack formats. Commuters, students, and busy professionals frequently purchase biscuits from gas stations, mini-marts, and quick-stop retail outlets, contributing to rising sales volumes across categories.

Challenges in the U.S. Biscuits Market

1. Rising Cost of Raw Materials

Ingredient cost volatility poses a significant challenge. Key raw materials such as wheat, sugar, butter, vegetable oils, and cocoa have seen notable price increases in recent years. Freight delays, global supply chain disruptions, and agricultural fluctuations have further intensified cost pressures. Manufacturers must balance price hikes with consumer expectations for affordability, creating ongoing margin management challenges.

2. Competition From Healthier Snack Alternatives

While biscuits remain popular, they face stiff competition from nutrition bars, granola bars, dried fruit mixes, nuts, and other portable health-oriented snacks. These alternatives are often perceived as cleaner or richer in nutrients, making it crucial for biscuit brands to innovate, reformulate, or reposition their products to maintain market share among health-aware buyers.

Market Segment Insights

United States Cookies Market

Cookies represent the largest and most diverse product category within the biscuit market. Classic varieties such as chocolate chip, peanut butter, and oatmeal raisin maintain strong household loyalty. Simultaneously, rising interest in low-sugar, gluten-free, and organic cookies is reshaping product lines.

Innovation in indulgent and stuffed cookies is expanding premium offerings. For example, in January 2024, Kellanova introduced Cheez-It Extra Crunchy in bold cheddar and sharp white cheddar flavors, reinforcing the trend of unique, flavor-forward cookie-snack hybrids.

United States Cream Wafers Market

Cream-filled wafer biscuits remain popular for their light texture and delightful flavors such as vanilla, strawberry, chocolate, and hazelnut. These biscuits enjoy high acceptance among children and adults alike. The trend toward high-protein, reduced-calorie wafers is helping attract fitness-minded customers looking for guilt-free sweet treats.

United States Organized Biscuits Market

The organized market—dominated by prominent brands like Nabisco, Keebler, Pepperidge Farm, and private-label supermarket chains—benefits from extensive distribution networks, strong marketing strategies, and continuous innovation. The rise of store brands offering premium biscuits at competitive prices has intensified competition, encouraging manufacturers to differentiate on flavor, quality, and packaging.

United States Oats Biscuits Market

Oat-based biscuits have grown rapidly due to their natural sweetness, high fiber content, and reputation as heart-healthy alternatives. These biscuits appeal to consumers seeking wholesome and digestive-friendly snacks. Companies are expanding the category with protein-rich, diabetic-friendly, and sugar-free oat biscuits to capture the wellness market.

United States Wheat Biscuits Market

Whole-wheat biscuits are increasingly popular among consumers who prioritize minimally processed, nutrient-dense foods. Clean-label wheat biscuits—free from artificial preservatives and additives—align with growing preferences for transparency and healthier formulations. The introduction of organic, multigrain, and low-sodium wheat biscuits is broadening the market base.

Regional Market Analysis

East United States

Eastern states such as New York and Massachusetts showcase diverse biscuit consumption patterns influenced by urban lifestyles. Demand for gluten-free, low-sugar, and organic biscuits is strong, particularly among younger and health-conscious populations. International flavors and ethnic biscuit varieties are gaining traction in metropolitan areas.

West United States

The Western region is heavily shaped by sustainability trends and health-forward diets. Consumers in states like California favor plant-based, keto-friendly, and protein-enhanced biscuits. The region also leads in online biscuit purchases, with many brands utilizing e-commerce to reach tech-savvy shoppers.

North United States

Northern states such as Minnesota and Illinois show seasonal consumption habits, with indulgent biscuits gaining popularity during colder months. Holiday-themed cookies, festive shortbread, and artisanal biscuits thrive. The region welcomes premium bakery brands that promote gourmet, small-batch craftsmanship.

South United States

The Southern U.S. represents the cultural heartland of traditional American biscuits. Flaky buttermilk biscuits, honey biscuits, and savory varieties served with gravy or fried chicken continue to dominate demand. Retail expansion, drive-through services, and rising interest in sweet and spicy Southern flavors contribute to ongoing market growth.

Market Segmentation Overview

By Product

1.     Cookies

2.     Filled/Coated Biscuits

3.     Crackers

o   Flat Crackers

o   Saltine Crackers

o   Filled Crackers

o   Graham Crackers

4.     Cream Wafers

5.     Others

By Type

·        Organized

·        Unorganized

By Source

·        Oats

·        Wheat

·        Millets

·        Others

By Distribution Channel

·        Specialist Retail Stores

·        E-commerce

·        Convenience Stores

·        Supermarkets

·        Others

By Region

·        East

·        West

·        North

·        South

Company Coverage

Each major player is analyzed across four perspectives: Overview, Key Persons, Recent Developments, and Revenue.

Key Companies

·        Mondelēz International

·        Britannia Industries

·        Kellanova

·        United Biscuits

·        PARLE

·        General Mills Inc.

·        Nestlé

·        The Campbell’s Company

·        Ferrero

·        PARTNERS