Market Overview

The UAE sportswear market size reached a size of USD 955.38 Million in 2024 and is projected to grow to USD 1,334.14 Million by 2033, driven by expanding health consciousness, fitness trends, and athleisure fashion. The market is fueled by increasing sports participation, government wellness initiatives, and the influence of global brands. E-commerce and premium activewear continue to gain traction, reshaping consumer preferences.

How AI is Reshaping the Future of UAE Sportswear Market

  • AI-powered e-commerce platforms enhance personalized shopping experiences, driving increased sales in UAE's sportswear sector.

  • Government initiatives like the Dubai Fitness Challenge could integrate AI fitness tracking, boosting demand for smart sportswear.

  • Brands are using AI to develop innovative sportswear with embedded sensors for performance tracking and health monitoring.

  • AI-driven supply chain optimization is improving product availability and reducing costs, supporting market expansion.

  • Social media and fitness influencers leverage AI analytics to target consumers effectively, particularly younger demographics.

  • AI-assisted design tools enable rapid development of sustainable, functional apparel, aligning with consumer preferences for eco-friendly sportswear.

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Market Growth Factors

The rising health consciousness and fitness culture significantly drive the UAE sportswear market. Public interest in wellness has increased with government-backed initiatives like the Dubai Fitness Challenge and National Sports Day promoting physical activity across all age groups. The proliferation of health clubs, yoga centers, and fitness boot camps has made exercise a staple lifestyle choice. Athleisure, merging comfort and fashion, particularly appeals to younger generations and working professionals. This evolving consumer attitude fuels steady demand for high-quality, trendy sportswear that supports both activity and everyday wear preferences.

E-commerce growth and digital engagement have revolutionized the sportswear retail landscape in the UAE. With one of the highest internet and smartphone penetration rates in the region, consumers expect seamless and personalized digital shopping experiences. Online stores provide extensive brand choices and hassle-free delivery, appealing to tech-savvy shoppers. Social media and fitness influencers wield increasing influence on purchasing decisions, especially among youth. Global and local brands capitalize on online campaigns and interactive apps to deepen customer engagement, significantly boosting market accessibility and sales volumes.

Sustainability and innovation drive a pivotal shift in consumer demand for UAE sportswear. Eco-conscious shoppers prefer garments made from recycled materials, organic fabrics, and biodegradable packaging. Simultaneously, technological innovation brings products with sweat-wicking, UV protection, anti-odor features, and embedded performance-tracking sensors. Such smart, sustainable sportswear meets the desires of environmentally aware and tech-savvy consumers. Brands successfully combining cutting-edge functionality with responsible production practices are solidifying their leadership in the industry.

Market Segmentation

Product Insights:

  • Shoes

  • Clothes

Distribution Channel Insights:

  • Online Stores

  • Retail Stores

End User Insights:

  • Men

  • Women

  • Kids

Regional Insights:

  • Dubai

  • Abu Dhabi

  • Sharjah

  • Others

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Recent Development & News

  • August 2025: Australian high-end label Bullshake Sportswear officially entered the UAE market, aiming to establish a strong presence across the Gulf region's growing athleisure sector.

  • December 2025: Mizzen, part of Seddiqi Holding, launched www.On.ae, introducing the Swiss sportswear brand On’s first direct-to-consumer e-commerce platform in the UAE, enhancing product accessibility.

  • October 2025: Rising online sportswear sales and growing consumer digital engagement in the UAE have supported strong market growth momentum, underpinning greater investment in e-commerce channels.

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