Global Security Orchestration Automation and Response Market Trends...

Global Security Orchestration Automation and Response Market Trends and Forecast | 2035

Postado 2025-11-04 08:46:23

The global market for Security Orchestration, Automation, and Response (SOAR) is in a phase of rapid growth and significant structural change, with the allocation of new revenue shifting decisively. A strategic analysis of the Security Orchestration Automation and Response Market Growth Share by Company reveals a powerful trend: while the pure-play SOAR pioneers created the market, the vast majority of new growth is now being captured by the major security platform vendors who have either acquired a SOAR company or have built native SOAR capabilities directly into their broader Security Operations (SecOps) platforms. This dynamic highlights the maturation of the market, where SOAR is transitioning from a standalone, best-of-breed tool into an essential, integrated feature of a larger SIEM (Security Information and Event Management) or XDR (Extended Detection and Response) platform. The Security Orchestration Automation and Response Market size is projected to grow USD 8.27 Billion by 2035, exhibiting a CAGR of 10.52% during the forecast period 2025-2035. Understanding this allocation of growth is key, as it underscores the immense power of platform bundling and the strategic imperative for security vendors to offer a unified, rather than a fragmented, solution for the modern Security Operations Center (SOC).

A massive and accelerating share of the market's growth is being captured by the major security platform giants through a strategy of integration and bundling. Companies like Splunk (with its acquisition of Phantom), Palo Alto Networks (with its acquisition of Demisto), and Google (with its acquisition of Siemplify) have made SOAR a core component of their flagship SecOps platforms. Their growth is driven by their ability to sell a complete, integrated solution to their massive existing customer bases. For the thousands of enterprises that have already standardized on Splunk for their SIEM, the path of least resistance is to adopt Splunk's integrated SOAR capabilities rather than procuring and integrating a separate, third-party SOAR tool. This "ecosystem pull" is incredibly powerful. The platform vendors are capturing growth by making SOAR a feature of their broader, more strategic platform, which often includes SIEM, threat intelligence, and user behavior analytics. This allows them to capture a larger share of the customer's total security budget and to create a more "sticky" and defensible platform with high switching costs.

While the platform giants capture the largest share of the growth through their integrated offerings, the role of Microsoft has become a particularly powerful force. Microsoft is capturing a huge share of the market's growth with the SOAR capabilities that are natively built into its Microsoft Sentinel platform. For the vast and growing number of enterprises that are moving their security operations to the Azure cloud and are standardizing on Microsoft's security stack, Sentinel's built-in SOAR is an incredibly compelling and often highly cost-effective option. It is bundled into the broader Microsoft security ecosystem and deeply integrated with other Microsoft products, from Defender XDR to Azure Active Directory. This allows Microsoft to capture a massive share of the growth not by winning head-to-head SOAR bake-offs, but by winning the broader "cloud security platform" war. The growth of the remaining independent, pure-play SOAR vendors is now more challenged, as they must compete against the "good enough" and deeply integrated SOAR features of the major platforms, forcing them to differentiate on the basis of their deep, specialized automation capabilities or their vendor neutrality. The Security Orchestration Automation and Response Market size is projected to grow USD 8.27 Billion by 2035, exhibiting a CAGR of 10.52% during the forecast period 2025-2035.